I believe the previz studio can go hand in hand with that.” They’re bringing in some laser vendors, video content producers and video, and they have this incredible 3-D sound studio that’s being built. “See Factor has this beautiful new building here, and are able to expand the company. “A big part of what I’m trying to do with See Factor next door is have a more collaborative, creative production community here,” Mangino explains. One of those people is production and lighting designer Myles Mangino, whose company Highlt PDS Inc. Friedman will be offering some space to others who could also plug into a larger network. The aforementioned office space upstairs, with its 10 offices, a reception area, and a conference room, will tie in with another plan for the new See Factor space. Relocating to a sparkling clean location. This is the type of production - as well as Broadway and themed-entertainment projects - that we will welcome in the L-ISA studio for pre-show mix and content creation.” “All of it was controlled by the L-ISA processing system live during the show. “There were seven speaker arrays across the front of the stage to create a continuous sonic landscape that connects the audience to the artist in a fascinating way, as well as L-Acoustics SYVAs all around the stadium for a fully immersive surround experience,” Friedman says. Rockers alt-J played Forest Hills Stadium (Queens, NY) in June using the L-ISA system in a full 360° live sound show for the first time on a stadium scale with great success. “It was the first time it was deployed here.” “We’ve used it to create immersive audio out at the Coachella and Panorama festivals for the domes they built out there,” says Friedman. This will only be the third L-ISA programming suite in the world after the first one in London, where L-Acoustics developed the system, and in Westlake, CA, at its North American headquarters. It is approximately 20 by 20 feet in size and features a 23.1 L-Acoustics system as well as all mixing and processing equipment needed to demo and create original multi-channel content. With that in mind, See Factor has built an L-ISA programming room in conjunction with L-Acoustics. Every concert you go to is a line source array.”įriedman believes that the L-ISA system will be Heil’s next big contribution to the evolving world of live audio. Now you can’t even remember what that looked like. “Before that, there were scads of point and shoot boxes up there. “His first game changer in audio was designing the first line source array speaker, which completely changed the face of live audio,” says Friedman. One of See Factor’s flagship relationships is with L-Acoustics, whose L-ISA immersive audio concept is the next big project from that company’s founder Christian Heil. “It has proven to be really efficient.”Īn L-ISA programming suite is available for pre-production work or demos. The concept of this central warehouse space is to feed everything from all four sides into one space in the center for prep. “We purchased various different electric warehouse lifts to make things as efficient as possible, so one person can go pull a few thousand pounds of cable down from a high shelf.” “We’re trying to be as vertical as possible and have as much open floor space as possible,” continues Friedman. Headed up by Alban Sardzinski, See Factor’s senior project manager, the staff plotted out the new layout. “Our attempt to make it as efficient as possible in every way has been a challenge,” admits Mark Friedman, executive VP and managing partner of See Factor Industry, of this new warehouse. From left (standing): Kyle MacDonald, L-Acoustics applications engineer Jesse Stevens, Mark Friedman, Alex Jones, Joel Pena (kneeling): Rob Helle, TJ Scanlon. Some of the See Factor audio staff in the demo room prior to a K2 training seminar.
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